In 2024, loby launched as a comprehensive Building Management System and superapp, addressing operational challenges for building managers while elevating the living experience for condominium residents across Thailand.
As a startup entering the product market in Thailand, I worked with the team on the product and the landing page as well as the copywriting strategy to engage potential investors, and brand partners.
Product
Product & Website
Skills
UX Design
Wireframing
Copywriting
My role
UX Design & Copywriting
Timeline
6 Months
Problem space
In 2024, Thailand has over 60,000 registered condominiums, with an increasing number of new residents each year. Building managers typically juggle many different tools and platforms daily to handle maintenance requests, visitor management, payments, and resident communications. Meanwhile, residents face frustrating delays—averaging 3-5 days for simple maintenance requests and often missing important building announcements buried in outdated notice boards or fragmented messaging systems. This creates a cycle of inefficiency where managers are overwhelmed with administrative tasks while residents feel disconnected from their own building community.
Recognizing this gap, we saw a massive opportunity to position loby as an integrated solution that would streamline operations for managers while empowering residents with a seamless, connected living experience.
Research
Residents living in urban condominiums encountered several pain points during their stay. In the early stages of this project, the team interviewed residents from different condominiums to better understand their use-case and struggles when living in these urban residences.
Common Pain Points
Poor Communication and Information Access
Important building announcements (maintenance schedules, policy changes, emergency notices) are posted on physical bulletin boards that residents rarely check, leading to missed information. Emergency contact numbers are hard to find, and there's no central place for building-related information.
Slow and Opaque Maintenance Response
Residents submit maintenance requests through phone calls, paper forms, or building staff, with no visibility into status or timeline. Simple issues like broken air conditioning or plumbing leaks can take days to address, with residents left wondering if their request was even received.
Parcel Management Chaos
Residents frequently miss package deliveries due to irregular schedules, leading to parcels piling up at building reception desks with no organized tracking system. Building staff spend significant time manually logging deliveries, searching through stacks of packages, and attempting to contact residents through outdated phone lists.
Solution
loby is designed as a comprehensive Building Management System and resident superapp that transforms condominium living through integrated digital and IoT solutions.
The platform connects building managers with intelligent backend tools for maintenance tracking, vendor coordination, and automated communications, while residents enjoy a seamless mobile experience for instant service requests, real-time updates, facility booking, visitor invite and many more features that elevate their living experience.
Powered with IoT-enabled functions, it can also interact with smart devices and physical installations through smart appliances such as air-conditioners, card scanners and car-park gantries. Some features include automatic air-condition adjustment when people enter a room as a green-sustainability effort or image-capture technology to track vehicle plate, reducing staff administrative duties as an example.
Impact
Empowering building managers and residences
The team has worked tirelessly through rounds of validation and interviews to create such a beautiful product. Due to NDA, there will not be any product screens of the project in this case study until publicly marketed or deployed.
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